Sock puppet marketing is becoming commonplace in some segments off the Internet. It is being used as a fraudulent method for promoting products and services and is an easy way to lose credibility when a site owner gets caught. Read the rest of this entry »
What is Sock Puppet Marketing?
August 6th, 2011Beware of Free Hosting – Google Bans All co.cc Domains
July 14th, 2011Free is not always without a price, as the owners of over 11 million web sites found out when their sites were banned en masse by Google. Read the rest of this entry »
Unoriginal Content and Autoblogs
February 14th, 2011Based upon several recent warnings from Google, it looks like they may be planning to target autoblogs this year in an attempt to clean up search results. Read the rest of this entry »
What is a Bounce Rate?
October 14th, 2010Bounce Rate is a term used in Google Analytics and other web site statistics programs that frequently causes confusion. The explanation is simple, but not always intuitive to everyone. Read the rest of this entry »
Site Speed Is a Google Ranking Factor
July 27th, 2010Google made well over 350 changes to their ranking algorithm in 2009. The algorithm itself consists of over 200 different factors that combine to determine the rank position for a site for any given search phrase. This year they added site speed, which is the page loading times, as a new ranking factor. Read the rest of this entry »
Determining the Quality of a Backlink
June 18th, 2010Anyone who understands SEO also understands that obtaining good backlinks (links to your site from other sites) is a critical success factor if you want a site to rank well. That is because each link to a site is essentially a popularity vote for the site. Read the rest of this entry »
What Is Video Marketing?
February 13th, 2010Video marketing is an emerging tactic used by online companies to promote their products and services. With video marketing a digital video is produced and submitted to one or more video sharing sites, such as YouTube, Vimeo, PhotoBucket and others. The sites provide a platform for displaying your video along with thousands of others. Read the rest of this entry »
Choosing the Best Domain Name For Your Web Site
February 2nd, 2010Choosing the best domain name for a web site is a task that should be taken very seriously. The choice you make can be a critical success factor that can either help boost your traffic significantly or prevent users from finding your web site. Read the rest of this entry »
Beware of Guaranteed Traffic Scams
January 10th, 2010The faltering worldwide economic situation is leading to an increase in Internet scams intent on snagging naive web site owners who are increasingly desperate for business. The “Guaranteed Traffic” scam appears to be making a comeback. Read the rest of this entry »
What is Article Spinning?
January 7th, 2010Article spinning involves the alteration of existing articles found on the web so that the search engines do not flag the articles as duplicate content. Search engines actively filter out duplicated content found on the web by reducing the ability of an article with duplicate content to rank well. Read the rest of this entry »
