Search Engine Optimization

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What is a Search Engine Spider?

Monday, October 31st, 2011

The question of what a search engine spider is and what it can or cannot do is something of a mystery to many web site owners and Internet users. Let’s see if we can clarify this. (more…)

Is DMOZ Still an Important Directory?

Sunday, September 4th, 2011

DMOZ.org, also known as the Open Directory Project, stated out in the late 1990s as one of the first major web directories. DMOZ openly shared its data and was used as a seed directory my large and small search engines. At the time it was considered almost mandatory to submit a new web site to DMOZ if you wanted the site to be found by lots of search engines. (more…)

Unoriginal Content and Autoblogs

Monday, February 14th, 2011

Based upon several recent warnings from Google, it looks like they may be planning to target autoblogs this year in an attempt to clean up search results. (more…)

What is a Bounce Rate?

Thursday, October 14th, 2010

Bounce Rate is a term used in Google Analytics and other web site statistics programs that frequently causes confusion. The explanation is simple, but not always intuitive to everyone. (more…)

Site Speed Is a Google Ranking Factor

Tuesday, July 27th, 2010

Google made well over 350 changes to their ranking algorithm in 2009. The algorithm itself consists of over 200 different factors that combine to determine the rank position for a site for any given search phrase. This year they added site speed, which is the page loading times, as a new ranking factor. (more…)

Determining the Quality of a Backlink

Friday, June 18th, 2010

Anyone who understands SEO also understands that obtaining good backlinks (links to your site from other sites) is a critical success factor if you want a site to rank well. That is because each link to a site is essentially a popularity vote for the site. (more…)

Choosing the Best Domain Name For Your Web Site

Tuesday, February 2nd, 2010

Choosing the best domain name for a web site is a task that should be taken very seriously. The choice you make can be a critical success factor that can either help boost your traffic significantly or prevent users from finding your web site. (more…)

What is Article Spinning?

Thursday, January 7th, 2010

Article spinning involves the alteration of existing articles found on the web so that the search engines do not flag the articles as duplicate content. Search engines actively filter out duplicated content found on the web by reducing the ability of an article with duplicate content to rank well. (more…)

What Is An Exact Match Domain Name?

Monday, December 28th, 2009

An exact match domain name currently gives a web site an immediate and automatic boost in search engine results. Frequently, the site is found in the top ten search engine results within a day or two after the site is set up. (more…)

What Is An Autoblog?

Tuesday, December 15th, 2009

Whether you wish to call it an autoblog, spam blog, scraper blog, content scraper, autopost or auto updating blog, this technique is used to take content from other sites in order to automatically fill a web site with new content every day. (more…)

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