Internet Marketing

What is Link Rot?

Monday, November 14th, 2011

Link rot is something that few web site owners focus on, even though it may have a negative impact on a site’s rankings over time. (more…)

What is Sock Puppet Marketing?

Saturday, August 6th, 2011

Sock puppet marketing is becoming commonplace in some segments off the Internet. It is being used as a fraudulent method for promoting products and services and is an easy way to lose credibility when a site owner gets caught. (more…)

Beware of Free Hosting – Google Bans All co.cc Domains

Thursday, July 14th, 2011

Free is not always without a price, as the owners of over 11 million web sites found out when their sites were banned en masse by Google. (more…)

What is a Bounce Rate?

Thursday, October 14th, 2010

Bounce Rate is a term used in Google Analytics and other web site statistics programs that frequently causes confusion. The explanation is simple, but not always intuitive to everyone. (more…)

Choosing the Best Domain Name For Your Web Site

Tuesday, February 2nd, 2010

Choosing the best domain name for a web site is a task that should be taken very seriously. The choice you make can be a critical success factor that can either help boost your traffic significantly or prevent users from finding your web site. (more…)

Beware of Guaranteed Traffic Scams

Sunday, January 10th, 2010

The faltering worldwide economic situation is leading to an increase in Internet scams intent on snagging naive web site owners who are increasingly desperate for business. The “Guaranteed Traffic” scam appears to be making a comeback. (more…)

What Is An Exact Match Domain Name?

Monday, December 28th, 2009

An exact match domain name currently gives a web site an immediate and automatic boost in search engine results. Frequently, the site is found in the top ten search engine results within a day or two after the site is set up. (more…)