I found an article recently published on WPMU.org where James Farmer claims that his site was severely penalized by Google’s Penguin update because it targeted sites that offered free WordPress theme. I understand that James is extremely upset about the April 24, 2012 Penguin update, as are thousands of other web site owners who were negatively impacted by Penguin, but he may not be correct about his assumptions. Read the rest of this entry »
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Negative SEO Can Poison a Web Site’s Rankings
April 2nd, 2012For many years negative SEO was a theory tossed around by SEO professionals, but recent Google algorithm changes appear to have made it a reality. Read the rest of this entry »
What is Link Velocity?
March 2nd, 2012The term link velocity refers to the rate at which backlinks to a site are accumulated. This can sometimes be an important SEO factor. Read the rest of this entry »
Avoiding Common Mistakes That Hurt Your Search Engine Rankings
December 8th, 2011It is quite common for a new web site owner to put together a site without having any real idea of what it takes to make the site rank well in search engines. Read the rest of this entry »
Is Search Engine Optimization Becoming Obsolete?
November 24th, 2011For many years someone with influence on the Internet has periodically made the bold prediction that search engine optimization either was–or would soon be–obsolete. Read the rest of this entry »
Beware of Poor Quality Linking Schemes
November 18th, 2011At one time every link that was pointed to a site was a good link, and the more links that were pointed to a site, the higher the site ranked. That went out the door around 2005 when Google introduced the concept of a quality link. Read the rest of this entry »
Search Engine Webmaster Guidelines
November 14th, 2011Every site owner need to be aware of the webmaster guidelines that all major search engines publish. These are the rules can determine whether or not your site will rank well. Read the rest of this entry »
What is Link Rot and Link Decay?
November 14th, 2011Link rot, which is also called link decay, is something that few web site owners focus on, even though it may have a negative impact on a site’s rankings over time. Read the rest of this entry »
Google’s Panda Updates in 2011
November 8th, 2011Early in 2011, Google stated that they planned to implement over 500 ranking algorithm changes during 2011. They certainly are living up to that promise. Read the rest of this entry »
Are Tag Clouds a Good Idea?
October 31st, 2011Questions have recently been asked about the SEO value of using tag clouds with web sites. We have a response from Matt Cutts from Google regarding this type of linking methodology. Read the rest of this entry »
